About Trending Topics

One of the biggest challenges small businesses encounter is budget constraints, particularly when competing against international brands that consistently outbid them on advertising networks like Google Ads. This creates an uneven playing field where local businesses struggle to gain visibility.

This is where Krigers (Marketing co-founder) and I, Kevin (Tech co-founder), sat down as two long-term friends passionate about our respective industries, to think about how we could innovate and help small businesses. We didn't want to build yet another CRM! There are plenty of those around, useful but not transformative. We needed something different: a platform that has the essentials of a CRM, but goes beyond it, something that gives customers an unfair advantage.

This is when we discovered the idea behind Trending Topics! While you manage your invoicing and accounting effortlessly, our market intelligence engine works behind the scenes, uncovering trending keywords, long-tail search terms, and genuine opportunities that your competitors are missing.

Our goal is simple: to give you a competitive advantage! A kind of business superpower. With Trending Topics, just like any other CRM, you get essential accounting tools to keep your operations running smoothly. However, unlike other CRMs, you also get a powerful Swiss Army Knife that gives you deep insights into what consumers are searching for online. This is invaluable information because you can now identify low-competition keywords, discover trending products, and optimize your marketing campaigns based on real consumer demand, not guesswork.