About Trending Topics
Empowering South African businesses with local search insights, B2B leads and cutting-edge marketing tools
Our Story
Trending Topics is the brainchild of Kevin and Krigers, two highly skilled, passionate professionals and great friends who've been in the industry long enough to understand the challenges small businesses face in today's competitive global market.
One of the biggest challenges small businesses encounter is budget constraints, particularly when competing against international brands that consistently outbid them on advertising networks like Google Ads. This creates an uneven playing field where local businesses struggle to gain visibility.
Trending Topics was designed to level this playing field by helping you discover trending keywords and long-tail search terms that offer genuine opportunities. These keyword gems allow you to target and optimize your marketing campaigns more effectively, giving you a competitive edge.
Our goal is simple: to give you a competitive advantage, a kind of marketing superpower. With Trending Topics, you can literally look inside search engines to see what people are actually searching for, then identify low-competition, long-tail keywords to target strategically.
Beyond keyword research, we provide a comprehensive suite of additional tools designed to make your marketing efforts more efficient and effective, all in one integrated platform.
Meet Our Founders
The passionate leadership behind Trending Topics, bringing decades of combined experience in technology and marketing
Kevin Naidoo
Co-Founder & Tech Lead
Kevin brings extensive technical expertise to the team, with over 15 years of experience in the tech industry. Throughout his career, he has collaborated with prominent South African brands including Wakefields, Simply Asia, Ordev.io, TapTuck, and PriceCheck, among many others. His deep understanding of both tech and business needs drives the innovative solutions that power Trending Topics.
Krigers Naidoo
Co-Founder & Marketing Lead
With over 30 years in the marketing industry, Krigers brings unparalleled expertise in brand development and growth strategies. His impressive portfolio includes working with major brands such as Unilever, MTN, Nandos, Edgars, and Standard Bank, among many others. His deep understanding of the marketing landscape and proven track record of growing brands provides the strategic foundation for Trending Topics' market approach.
About The Company
Plexcorp (Pty) Ltd, the innovative company behind Trending Topics, is a dynamic young technology company founded in January 2023. Since our inception, we have experienced remarkable growth and remain steadfastly committed to delivering cutting-edge SaaS solutions to the South African market. Our mission is to bridge the technology gap for local businesses, providing them with world-class tools designed specifically for the unique challenges and opportunities within the South African marketplace.
Registration Number: 2023/535535/07